Privacy policy

What we collect

When you contact us — by phone, by email, or through the online form — we collect only what we need to help you arrange a direct cremation: your name, a phone number or email to reach you on, your relationship to the person who died, where your loved one is, and anything else you choose to tell us. If you complete an arrangement, we also collect the information Texas law requires us to record, such as the details needed to file the death certificate and obtain the cremation permit.

Our website also uses analytics and advertising cookies. They are described below, and you can opt out at any time.

How we use it

We use your information for one purpose: to arrange and carry out the $1,750 direct cremation you asked us about, and to communicate with you about it. That includes filing the documents the State of Texas and the county require, and keeping the records we are legally obligated to keep as a funeral service provider.

What we never do

• We never sell your information.
• We never add you to a marketing list.
• We never publish your name, your loved one’s name, or any detail of your arrangement without your documented consent.

The services that help run this site

A small number of service providers process data on our behalf, strictly to operate the website and receive your messages — our hosting provider, which serves these pages, and the form service that delivers a submitted online form to our inbox. They act only as processors under our instruction and are not permitted to use your information for their own purposes. We do not send your information to anyone other than these providers.

Website chat: if you use the chat on this site, what you type (such as your name, phone number and message) is sent to our chat provider, Intaker, which delivers it to our staff so we can reply.

Cookies, analytics and advertising

This site uses cookies and similar tools from Google (Analytics, Tag Manager and Ads), Microsoft (Clarity and Advertising), Meta and Nextdoor. They show us which pages are visited and which of our ads led someone to call, text or send us a form. Google, Microsoft, Meta and Nextdoor can also use those visits to show our ads to people who have been to this site.

When you send us a form, your email address and phone number are passed to Google Ads and Microsoft Advertising in scrambled (hashed) form, so they can tell us whether one of our ads led to your inquiry. Nothing else you write in the form is sent to them.

To opt out, use the button below or the Opt out button on the cookie notice. We also treat your browser’s Global Privacy Control signal as an opt-out automatically. Opting out stops these analytics and advertising tools in the browser you are using. It does not change how we handle an arrangement.

Opt out of analytics and advertising cookies

Your choices and your rights

You may ask us what information we hold about you, ask us to correct it, or ask us to delete anything we are not legally required to retain. Texas law sets minimum retention periods for certain funeral and vital records, and we keep those for as long as the law directs and no longer than necessary. To make a request, or to raise any privacy concern, email carlos.vargas@mydallasfuneralhome.com or call (214) 550-7369.

Changes to this policy

If we change how we handle your information, we will update this page and change the date at the top. Because the change history matters more than a promise, the effective date always reflects the current version.